THE PRACTICE
From the Black Country, with judgment.
Elizabeth Howell is an accountant from the Black Country — the corner of the West Midlands that forged chains, cut glass and built the workshops of the world. Round here, businesses are run by people who make and fix and deliver things, and the paperwork happens at the kitchen table after the real work is done.
Elizabeth spent years watching the same story: good businesses paying too much tax because receipts went missing, or paying too much for bookkeeping because someone had to type it all in by hand. The tools were either a spreadsheet and hope, or software built for accountants that business owners were somehow supposed to drive.
So she and her partner built the tool they couldn’t buy: a platform where AI agents do the capturing, reading and double-entry drafting — and a practice of real accountants approves every line before it counts. Big-firm bookkeeping, at a price a one-van business can laugh at.
The machines type. The people decide. That’s the whole idea.
PRINCIPLES
Four rules we don’t break.
AI drafts. Humans decide.
Automation does the reading, typing and remembering. Judgment — what counts, what’s allowable, what’s odd — stays with a person whose name is on the work.
Trust through calm
Financial software should lower your pulse, not raise it. Clear numbers, plain English, no red badges screaming at you on a Sunday night.
Say what ships
We don’t sell features that don’t exist. If something is coming, we say “coming”. If something is manual, we say “manual”.
Your books are yours
Export everything, any time. We’d rather earn next year’s £100 than lock your door.
SECURITY
Boring where it matters most.
Your books are the inside of your business. We treat them accordingly.
- Encrypted at rest — sensitive fields carry their own encryption
- Two-factor sign-in with recovery codes
- Read-only email access, disconnectable in one click
- Full audit trail on every change to your books
- Role-based access — staff see only what they should
- UK-focused: UK tax rules, UK data handling, GDPR
Come and meet the person
your books will belong to.
Fifteen minutes with the practice — bring your questions, your numbers, or just your scepticism.
£100 self-employed · £350 Ltd per tax year · paid monthly · no card today · cancel any time